Immersive Customer Engagement_The Impact of AR and VR Technologies on Consumer Behavior and Brand Loyalty. International Journal of Computer Technology and Electronics Communication, [S. l.], v. 7, n. 4, p. 9118–9127, 2024. DOI: 10.15680/a0199994. Disponível em: https://ijctece.com/index.php/IJCTEC/article/view/163. Acesso em: 15 oct. 2025.