AI-Augmented Marketing Mix Optimization: A Cloud-Native Machine Learning Architecture for Secure Digital Advertising Analytics on SAP HANA. International Journal of Computer Technology and Electronics Communication, [S. l.], v. 8, n. 5, p. 11463–11472, 2025. DOI: 10.15680/IJCTECE.2025.0805022. Disponível em: https://ijctece.com/index.php/IJCTEC/article/view/332. Acesso em: 15 dec. 2025.