Next-Generation Marketing Intelligence: Secure Cloud AI and Machine Learning Framework for Marketing Mix Modeling and Ad Performance Optimization. International Journal of Computer Technology and Electronics Communication, [S. l.], v. 8, n. Special Issue 1, p. 75–84, 2025. DOI: 10.15680/IJCTECE.2025.0806814. Disponível em: https://ijctece.com/index.php/IJCTEC/article/view/333. Acesso em: 4 feb. 2026.