Personalized Medical E-Commerce Platform
DOI:
https://doi.org/10.15680/IJCTECE.2026.0902017Keywords:
Medical E-Commerce, Personalized Healthcare, AI Recommendation System, Health Informatics, Online Pharmacy, Prescription Verification, Digital Health Records, Drug Interaction Detection, Healthcare Analytics, E-Health Systems, Patient-Centric Care, Smart Healthcare PlatformAbstract
The aim of the study is to explore the theoretical and conceptual foundations of the implementation of e-commerce in health care. The methodology of the study consists of theoretical views and conceptual and methodological approaches derived from foreign scientific research conducted in the relevant direction. The practical significance of the research lies in the fact that the findings can be applied to the implementation of e-commerce in the healthcare sector. The results of the study are related to the assessment of the role of e-commerce in improving the quality of medical services and their more effective organization, as well as the adoption of more effective measures to intensify the development of the health sector. The originality and scientific novelty of the study lies in the identification of theoretical and methodological approaches to the role of e-commerce in the effective organization of medical services in a global digital transformation.
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