Business-Approved by Design: A Governance Model for Voice Bot Interaction Design in Banking
DOI:
https://doi.org/10.15680/IJCTECE.2024.0706037Keywords:
Voice Bot Design, Banking Governance, Business Approval, Conversational AI, Regulatory Compliance, Customer Experience, Risk ManagementAbstract
A voice bot deployed in a banking environment is not merely a conversational interface, it is a channel through which the institution makes representations to customers about their accounts, their obligations, and their options, every one of which carries the same regulatory and reputational weight as a statement made by a human representative. When conversation design, risk management, compliance, and legal functions review that content only after it has been built, or not at all, institutions accept a level of approval risk that would be unthinkable for a printed disclosure or a scripted call center interaction. The alternative, embedding business approval into the design process itself rather than treating it as a final gate, is the subject of this article.
This article presents a governance model for voice bot interaction design in banking that makes business approval a structural property of the design process rather than a closing formality. It covers the governance principles and review stage taxonomy appropriate for conversational design, the specific criteria that risk, compliance, and accessibility reviewers should apply, the approval workflow and the factors that drive its cycle time, a governance maturity model, and documentation and evidence requirements that keep the governance process itself auditable. The approach draws on established practice in model risk management, banking supervisory guidance, and conversational interface design research to ground its recommendations in observed institutional practice [1][2][5].
The article is organized into thirteen sections, moving from the governance challenge specific to banking voice bots, through a governance model framework, design review criteria, approval workflow, maturity model, documentation requirements, an implementation roadmap, benchmarking data, and a quantitative analysis of the operational and financial case for structured governance. It closes with implementation challenges and a forward looking view of where voice bot governance in banking is headed.
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